Course Curriculum

  • 1

    Welcome & Introduction

    • Welcome from Jodee

    • How the Course Works & What to Expect

    • Joining the Facebook Group
  • 2

    Lesson One: What’s My Platform?

    • Lesson One Introduction

    • What’s the subject/primary theme or message of your book?

    • Above and beyond sales...

    • What is your platform?

    • Lesson One Worksheet
  • 3

    Lesson Two: Who Are My Audience and How Do I Reach Them?

    • Lesson Two Introduction

    • Who did you write your book for?

    • How do I reach my audience?

    • What's next?

    • Lesson Two Worksheet

    • Lesson 2 Check-in
  • 4

    Lesson Three: Creating Pitch Materials — My Speaker’s Package

    • Lesson Three Introduction

    • Your Narrative Bio

    • Your One-Sheet

    • Sample Speaker Materials

    • Speaker's Website

    • Lesson Three Worksheet
  • 5

    Lesson Four: Follow-Up, Sealing the Deal and Logistics

    • Lesson Four Introduction

    • Your Follow-up System

    • Follow-up Scripts

    • Confirmation Emails

    • Logistics Checklist

    • Lesson Four Worksheet
  • 6

    Lesson Five: Wow Your Audience — Tips and Advice on the Art of Live Speaking

    • Lesson Five Introduction

    • Wowing Your Audience

    • Lesson Five Worksheet
  • 7

    Lesson Six: Turning One Speaking Engagement into Many — The Art of Catalytic Marketing

    • Lesson Six Introduction

    • The Art of Catalytic Marketing

    • Lesson Six Worksheet
  • 8

    Wrap Up and Next Steps

    • BYOSB - Complete Worksheet Packet

    • Wrapping Up

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About your instructor

New York Times Best-Selling Author, Speaker and Live Presentations Expert

Jodee Blanco

This is the instructor section. You can use this space to tell and show your students who you are and why you're the perfect person to teach the course you're offering. You can talk about your work and education history, and really anything else that shows off who you are so your students get excited about learning from you. You're the expert after all, this is your chance to shine!